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Demonstrating the impact Insights has on business is one of the most critical issues facing our sector. Today, however, relatively few Insights functions are measuring their ROI.
We at GRBN are making it our mission to change that. Working together with our national association members, as well as external partners, such as the Boston Consulting Group, we are encouraging and enabling companies to measure the return they are getting from their investments in Insights.
A resource for the benefit of the whole sector
roiofinsights.com has been set up as a knowledge hub focused specifically on measuring ROI and demonstrating the business impact of Insights. On this site you will find practical guidance, useful reports, inspiring thought-pieces and links to additional resources.
We welcome you to add to this knowledge hub, so please get in touch if you have a contribution to make.