a ROI of Insights - roiofinsights

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Demonstrating the impact Insights has on business is one of the most critical issues facing our sector. Today, however, relatively few Insights functions are measuring their ROI.

We at GRBN are making it our mission to change that. Working together with our national association members, as well as external partners, such as the Boston Consulting Group, we are encouraging and enabling companies to measure the return they are getting from their investments in Insights.

A resource for the benefit of the whole sector

roiofinsights.com has been set up as a knowledge hub focused specifically on measuring ROI and demonstrating the business impact of Insights. On this site you will find practical guidance, useful reports, inspiring thought-pieces and links to additional resources.

We welcome you to add to this knowledge hub, so please get in touch if you have a contribution to make.

GRBN to Launch “Invest in Insights Handbook 2.0” with Expanded Focus...

WASHINGTON, D.C.  – May 15, 2019 – The Global Research Business Network (GRBN) today announces that work has begun on the creation of the...

Welcome to MRX Master Chef 2020

This article was first published on the GreenBook Blog. A recipe for success in the real-life competition to grow key accounts Now is the time to...

You can’t measure the ROI of insights! Can you….? Yes, you...

Cambiar is one of the premier training resources in the market research world. Our main focus is on increasing the impact – and therefore...

Protected: Access the Invest in Insights Handbook

The GRBN Invest in Insights Handbook provides Insights teams with a framework for measuring their ROI and reporting on their own business impact. The Handbook...

BCG Insight Function Maturity Self-Assessment Tool

When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe...

Read the key findings from the BCG, Yale CCI, and Cambiar...

The BCG, Yale CCI, and Cambiar 2015 Consumer Insights Benchmarking Study highlights how to architect a world-class Insights organization and the role of ROI...

Access the full BCG / GRBN ROI of Insights report

The report presents the key findings from the research undertaken by the Boston Consulting Group and GRBN in 2017 on the ROI of Insights. The...

Read the highlights from the BCG / GRBN ROI of Insights...

The report presents the key findings from the research undertaken by the Boston Consulting Group and GRBN in 2017 on the ROI of Insights. The...

Many thanks to our partners