ROI of Insights: The View From the Hot Seat – Lisa...
I’ve never been a fan of the age old metric of dollars of research spend per person ($/FTE). It has always harkened for me memories...
Achieving Your Goals Through Effective Insights Reporting and Delivery – Alexander...
Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions...
You Don’t Just Measure Business Impact, You Build It – Simon...
When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage...
Five Steps to Maximizing Cl’s Impact – Christine Barton, The Boston...
At most companies, CI and business functions agree on the financial and strategic opportunity to strengthen CI capabilities, transforming insights into business actions. They also largely agree on...
Towards an Insight Driven Organisation – Jane Frost, MRS
The MRS Delphi Group is the Market Research Society’s (MRS) ‘think tank’ which delivers valuable insight across a range of vital business, social and...
Measuring ROI: Enabling Insights to be the foundation of customer centricity...
Everyone talks about customer centricity and how important it is to put the customer at the heart of business. However few organizations are walking...