Not ready to implement the ROI measurement framework yet? Just interested in reading some examples of how the ROI of Insights is currently being measured in various companies?

The Invest in Insights Handbook contains ROI of Insights measurement examples for the following business decision areas:

  • Strategy
  • Branding
  • Marcoms
  • Innovation
  • Pricing
  • CX

You can access the ROI of Insights Measurement Process section of the Handbook which contains the examples from here:

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