The Invest in Insights Handbook presents a framework for measuring the ROI of Insights and will take through a template you can use to collect the evidence of Insights ROI in your company.

The Framework is based on 3 dimensions:

  1. Granularity of analysis from project-level through to overall
  2. Perspective: Forecast vs actual ROI
  3. Shades of ROI: From hard to soft

The Templates provide a step-by-step guide to implementing the Framework.

If you want to skip straight to the beef, you can access the ROI of Insights Measurement Process section from the Handbook here:

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